Energy Engineering Marketing Manager

As the Energy Engineering Marketing Manager for Flogas Britain, you will be a key driver in promoting our energy-related solutions and services to both on and off-grid businesses.
Your role will involve strategic marketing and campaign development for DTGen, a leader in the design, supply, installation, testing, and maintenance of standby power systems and combined heat and power units that support prestige businesses and infrastructure across the UK, and Protech Group Limited, which provides a bespoke engineering, HVAC, energy, and water management services to Businesses across the UK.
You will collaborate with internal and external stakeholders from the wider DCC Energy group businesses and divisions to support customers with energy solutions that meet their current business needs and help them through an affordable, manageable energy transition.
If you're passionate about all types of energy and innovative B2B marketing strategies, this position offers an exciting opportunity to make a difference in businesses' energy management and transition.
Accountabilities
Strategic Campaign Management:

• Craft lead generation campaigns for B2B bespoke energy solutions from DTGen, Protech Group and Flogas.


• Build on positioning as a trusted energy partner who can provide a wide range of solutions to solve emergency standby power generation, backup and energy transition challenges.


• Ensure activity aligns with DCC's cleaner energy in your power strategy.


• Evaluate campaign effectiveness and adjust strategies as needed.


Effective Marketing Communication:

• Develop and execute targeted marketing communication plans


• Using HubSpot and other digital platforms ensures successful Marketing Automation.


• Measure and Maximise reach, engagement, and conversion.


• Stay informed about industry trends and competitor activities.


Stakeholder Engagement:

• Collaborate with internal teams, including engineers and technical experts, to build relevant and thought-provoking content.


• Build strong relationships with external partners and clients.


• Provide insights to enhance product development and service offerings.


Audience Profiling and Targeting:

• Define customer profiles and segments.


• Implement data-driven targeting strategies.


• Optimize messaging for different audiences.


Brand Development and Positioning:

• Work closely with each business unit and the wider marketing teams.


• Enhance DTGen and Protech Group Limited's brand presence in the B2B space.


• Position our solutions as industry-leading and customer-centric.


Market Development and Business Growth:

• Identify growth opportunities within the energy sector.


• Develop marketing strategies to capture new markets.


• Collaborate with sales teams to drive business expansion
  
  The ideal candidate should possess extensive experience and a proven track record in B2B marketing, particularly within the energy sector, engineering or related industries. They should have demonstrated expertise in strategic campaign management, stakeholder engagement, market development, and brand positioning.

Strong analytical skills and the ability to make data-driven decisions are essential, along with excellent communication and collaboration abilities to work effectively with cross-functional teams and external partners.
In addition to marketing experience, candidates should have a deep understanding of the energy sector, including knowledge of energy solutions, technologies, and market dynamics. A bachelor's degree in marketing or a related field is required, and a master's degree is considered advantageous. Certification in marketing or project management would also be beneficial.
Candidates with some technical understanding of energy systems, HVAC, and engineering concepts would have an edge in collaborating with internal teams and contributing effectively to strategic marketing initiatives.
The successful candidate will be responsible for crafting and executing strategic marketing campaigns for DTGen and Protech Group Limited, as well as collaborating with internal and external stakeholders to develop innovative energy solutions that meet customers' needs. They will play a crucial role in enhancing brand presence, positioning solutions as industry-leading and driving business growth through targeted marketing strategies.
A passion for sustainable energy solutions and innovative marketing approaches is highly desirable, making this an exciting opportunity for individuals looking to make a difference in businesses' energy management and transition towards a greener future.
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