Managing a team of four, the role requires a varied skillset and the ability to lead the event marketing function in the delivery of solutions drawn from across the entire marketing mix:

Develop marketing and ticketing strategies for professional golf tour events, allocating campaign budgets and managing all approvals with the client

Achieve success against event marketing KPIs, which will be closely aligned to meeting sponsor objectives, enhancing brand awareness, driving ticket sales and achieving commercial returns

Work closely with the commercial team to understand and integrate creative solutions for event partners and commercial sponsors

Lead the Marketing Strategy - Events team, and lead coordination of internal support from across Advertising, Earned Media, Social & Content and Brand & Creative, as well as any external agencies, in the delivery of world-class event campaigns

Devise and oversee the delivery of outstanding creative activations (content and otherwise) for each individual event, which demonstrate the full extent of Performance54's creativity and capability

Ensure CSR and community impact exist at the heart of Performance54 events, by developing meaningful and creative activations, partnerships and initiatives

Commission and utilise research and insights to support the continued progression of Performance54's event marketing offer

Evaluate and analyse the success of each event campaign to ensure key learnings are ingrained in future delivery

Foster outstanding client relations throughout the event marketing team and ensure effective reporting structures both internally and externally

The opportunity exists for an experienced, enthusiastic and creative Marketing Strategy, Senior Account Director - Events, to join the Performance54 team, playing a pivotal role in the delivery of the company's global golf events portfolio. The ideal candidate will have highly relevant experience in directing the marketing function, adhering to best practice and utilising insights to deliver against event KPIs, particularly in driving event attendance and commercial returns.

Experience in conceptualising, creating and delivering cross-platform marketing campaigns for significant sporting events

Experience in achievement of high event attendance through delivery of successful campaign delivery

Interest in professional golf is required; experience of golf event marketing is desirable

Brand management experience, ensuring key narratives and brand elements are protected throughout all activity

Proven ability to lead senior members of the marketing team, including communications, social media and advertising

Stakeholder management experience, dealing appropriately with C-Suite individuals internally and externally

Budget holder and responsibility for all event marketing spend

Committed to detail and adherence to set timelines, planning documentation and process

Performance54 is a global leader in sports marketing, event management, consulting and strategy, driving positive change through sport. With offices and a client base across Europe, the Middle East, Asia, US and Australia the Performance54 team boasts unrivalled experience across sponsorship strategy and activation, tournament promotion and management, PR and communications and destination marketing and is trusted by some of the world's best-known brands, rights holders, governing bodies, major investors and non-governmental organisations.

Commensurate with experience

Discretionary annual bonus of up to 8%

25 days annual leave (+ public holidays)

Employee Assistance Program (EAP)

International travel